What is Digital Marketing:-

Digital marketing is any form of marketing that you find online Connecting with your target audience in the right place and at the right time has always been the focus of marketing. Today, that means you need to meet your customers where they spend their time: online.

At HubSpot, we often talk about inbound marketing as a highly effective way to attract, convert, close, and ultimately delight customers online. However, we frequently receive questions from around the world about digital marketing.

An experienced inbound marketer might be tempted to say that inbound marketing and digital marketing are practically the same. However, there are a few subtle differences. We've spoken with marketers and business people in the US, UK, Asia, Australia, and New Zealand and learned a lot about these subtle differences and how they are perceived globally.

Digital Marketing Tools and Resources

Digital marketing encompasses a wide variety of tactics and resources – from your website to online branding materials, digital advertising, email marketing, online brochures, and much more. The best digital marketers have a good understanding of which resources or tactics are best suited for each goal.

Here's a brief overview of common resources:

Your website

Blog posts

E-books and white papers

Infographics

Interactive tools

Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)

Online coverage (PR, social media, and reviews)

Online brochures and lookbooks

Branding materials (logos, fonts, etc.)